Content Optimization

The content of your website is important for the search engines as they consider your website's relevancy and importance based on both meta tags and content in relation to the important keywords. There are several guidelines you should follow:

• Include keywords in text
• You should make sure that all those keywords you have included in your meta tags and on which searches you wish to come up are included in the text of your site.
• Consider 5-20% density of the keywords in text
• You should make sure that about 5% to 20% of your text is keywords. Be careful not to overcrowd your text with keywords cause you might get penalized. Note that you should have the most important keyword(s) in the beginning of the page as thus they are given more weight.
• Mind the formatting of the text
• Formatting (bolding, titles, etc.) is also important to show the search engines that certain words are more important than others. Thus, if you bold your keywords in your text, they are perceived as more important than other words and thus your text becomes more relevant to these keywords.
• Add regularly relevant content to site

You should make sure that you add relevant content to your website. This content addition invites Google to visit your site more often and increase its relevance and importance.

Internal Linking makes SEO Content writing more difficult

It is critical that your SEO content optimization strategy step beyond the on page keyword density. Content writing for your website must be done in a way that the keywords are incorporated into the content on other pages beyond the page that keyword is being optimized on. The reason for this simple, good internal linking relies on keywords and requires the SEO writer to conceptualize beyond the page he/she is writing for at the time. Stated simply, you need to have the targeted keyword on many pages, which makes the process of SEO copywriting much more difficult than typical web copy writing.

What else are Search Engines looking for?

Every search engine looks at the number of times a word or phrase is mentioned on a page in comparison to all of the content on the page, but this is not the only thing that matters to them. Look at your website content as if it is "food" for search engine spiders. Every page is a meal and just like people, search engine spiders do not want to eat the same thing all of the time. Basically, we suggest that your pages should have all of the following:

• Unique amount of content
• Updated frequently
• Robust inter linking between pages
• Meta tags should describe the content on the page

What is Duplicate Content?

Duplicate content is content that appears on the Internet in more than one place (URL). This is a problem because when there are more than one piece of identical content on the Internet, it is difficult for search engines to decide which version is more relevant to a given search query. To provide the best search experience, search engines will rarely show multiple, duplicate pieces of content and thus, are forced to choose which version is most likely to be the original (or best).