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SEO Services Process

Every SEO Service Engagement is Customized

Some companies have tremendous internal engineers, but they really need help with SEO best practices and putting all of the pieces together, or they may not have in house content writers to handle content optimization or other important considerations such as social marketing or link building. These companies are usually a great fit for full service Search Engine Optimization consulting.

Detailed SEO Analysis of your website is the first step

Whether your company needs an SEO Consultant to provide a customized strategy or you need one company to handle everything, all of our clients will receive a complete SEO analysis of each of the following core search engine optimization components:

  1. Keyword Strategy – the foundation for SEO begins with keyword research and development of a keyword strategy.
  2. On Page Optimization including Meta Tags – once the keyword strategy is developed, the basic code optimization can be put into place, including Meta tag optimization.
  3. Website Architecture and URL Structure – If your pages cannot be found by spiders, the search engine optimization will not provide any benefits. We will work with you to ensure that your site architecture is optimized to its fullest capabilities. This is one of the most critical items often overlooked by many SEO companies.
  4. Web Accessibility – Improving your site’s web accessibility to people with disabilities not only opens your business up to a large new audience, it also helps improve your search engine rankings.
  5. Content Optimization – A major part of our search engine optimization services is to work with our clients on content optimization. This includes providing SEO content best practices, development of a content strategy, and even doing content writing for many clients.
  6. Link Building – The process of link building is one of the things that many websites need but ignore. Search engines love to see new links pointing to your site! We work on getting new links to your site and also provide strategies so that you can continue to build more link popularity organically.
  7. XML Sitemap – All websites should have a correctly formatted XML sitemap which is updated as often as content is updated. SEO Inc. has a proprietary sitemap generator which we use to create and update your properly formatted XML sitemap.
  8. Monitor Rankings & Traffic – SEO Inc. has developed an industry leading keyword reporting tool, the SEO Inc. Client Center to monitor your search engine rankings as well as other key search engine ranking criteria. All SEO Inc. clients receive an account with access to the Client Center which also tracks your SEO campaign progress.